Welcome to my brain.

Both right-brain creative and left-brain strategist, I enjoy spanning worlds. I have a wide range of experience across industries and creative disciplines. To me, creativity is lateral thinking. The opportunities to connect dots are everywhere, not only in Adobe Creative Suite.

Much of my time is spent chasing my muses. There is no cure for curiosity.

Design

Medianoche

Now launching: A new agency for a healthy planet and an inclusive future.

Feeding the Fanfare

Publix Social Content Creation

Join the Club

Publix Customer Perks Program

Side Muses

#Miamilivepoems

O, Miami Poetry Wall Activation

Trainsong

Freelance Photography

By Faith

Short-Form Memoir

Extra Credit

  • • Assisted with developing improved process and content creation workflows for collaborating with stakeholders.

    • Internal and competitor audits for best practices across channels to improve social media presence.

    • Test new channels and develop content creation workflows, including Stories, Reels, GIPHY stickers, and Idea Pins.

    • Compiled learnings into a Social Style Guide and Social Collaboration Guide.

  • Collaborated with senior strategists on brand and content strategy projects:

    • GreenWise Market audit and strategy proposal (presented to Content Strategy and GreenWise team).

    • Publix Twitter audit and strategy proposal (presented to Public Affairs).

    • Social Responsibility team pitch to Innovation Council.

    • Other content strategy brainstorms, including COVID-19 messaging and developing creative feedback processes.

  • Continuous personal learning and development across design and strategy disciplines:

    • Animation

    • Video Editing

    • Content Strategy

    • Trend Forecasting

  • • Participated in cross-functional innovation sprints.

    • Completed two internal mentorship programs.

    • Volunteered as mentor for summer internship program.